Profile
Creative Director with over 20 years of experience across ATL, BTL and digital advertising. Specialized in integrated campaign conceptualization and brand building.
He started as a copywriter in Mexico City at Wunderman and Publicis, then worked at REP/GREY Worldwide, Toro-Love and Sancho BBDO in Bogotá. At REP/GREY he became Creative Director and helped open the Medellín office in 2015. He has since led creative teams at Caramelo Escaso, Pragma and Feeling Company, and written for U.S. brands at Better Off Studio.
Today he works as a freelance creative, from brand creation to brand communication, mostly online. He also writes, plays guitar and sings in Onkkor, his progressive metal project.
Experience
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2026 Present
Freelance Creative
Medellín, Colombia
Creative and copywriting work, from brand creation to brand communication, primarily online.
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2026
Senior Copywriter
Better Off Studio · Florida, U.S.A. (Remote)
Creative work and copywriting for Tripleswitch Beer, Joy Rush and America’s ER, focused on digital communication: organic content, email campaigns and digital advertising.
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2025
Freelance Creative
Medellín, Colombia
Brand development (communication guidelines, naming, slogans) and digital campaigns and communication strategies for clients such as Samsung, Piné (jewelry stores in Miami and Bogotá) and Teker (a virtual medical platform in Cali).
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2024 2025
Executive Creative Director
Feeling Company · Medellín
Led the creative team and developed ideas, concepts and copy for Argos, Renault, Tigo, Navidad Noel, Rica & Cunit and Comfama, among others, across ATL, BTL, internal communications and digital.
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2019 2023
Creative Lead
Pragma · Medellín
Led the growth and development of the creative team across accounts such as Cápsulas Express Nutresa, Comfama, Arquitectura & Concreto and Nosotras Online, primarily on digital channels: online advertising, social content, websites and apps.
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2018 2019
Storytelling & Creative Lead
Caramelo Escaso · Medellín
Creative communications to build and strengthen internal culture for Luker Chocolate, Argos and Grupo Familia, among others.
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2017 2018
Freelance Creative
Medellín, Colombia
Campaign concepts, copywriting and individual pieces for healthcare clients in Mexico such as BD Mexico and Merck Mexico, and for GREY COLOMBIA clients, among others.
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2013 2017
Creative Director
REP/GREY Worldwide · Bogotá / Medellín
Two years as Senior Copywriter on Tigo and Ramo in Bogotá, then two years as Creative Director leading TigoUne, Colcafé, La Fina, Brinsa and Comfama, primarily from the Medellín office, which the team opened in 2015. The work earned several Effie Awards for Tigo and a Cannes Lions 2017 shortlist for a series of Harley-Davidson radio spots.
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2012 2013
Copywriter
Sancho BBDO · Bogotá
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2011 2012
Copywriter
Toro-Love · Bogotá
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2007 2011
Copywriter
REP/GREY Worldwide · Bogotá
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2006
Associate Creative Director
CMV Publicidad · Mexico City
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2004 2006
Copywriter
Publicis Arredondo de Haro · Mexico City
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2003 2004
Copywriter
Wunderman · Mexico City
Education & Skills
2002 – 2003
Diploma in Advertising
Universidad Iberoamericana · Mexico City
1994 – 1999
Bachelor’s Degree in Business Administration
Universidad de los Andes · Colombia
Skills
- Strategic Thinking
- Creative Thinking
- Leadership
- Training & Development
- Advertising
- Copywriting · ES / EN
Selected Work
America's ER
A 24/7 emergency care network. Patient-facing ads and posts, plus a physician recruitment campaign.
Joy Rush
THC-infused sparkling beverages and gummies, made to relax and find calm, or to get a gentle boost.
Tripleswitch
A 0% alcohol craft beer with THC that keeps the beer culture and drops the alcohol. Mostly email work.
Piné
Creative concepts and copy for the Instagram launch of a jewelry brand crafted with certified Colombian emeralds.
Tigo
Radio spots for a “don’t text and drive” campaign for one of Colombia’s leading mobile providers.
Sensodyne
A print campaign for sensitive teeth, written as copywriter at REP/GREY Bogotá. Featured on Ads of the World.
Onkkor
Progressive metal · Colombia
“Personal project created out of the need to record my songs.”
From the desire to make music to the creative direction of a personal project. León writes the lyrics and records guitars and vocals. Juan Carlos Henao “Chengo” (Área 51 Studios) creates the bass and drum tracks. Over time the project grew a visual identity, cover art and videos: a tribute to more than three decades of listening to metal.
Logo: Silvia Molina · Cover art: León Corkidi, Daniel “Zary” Arciniegas · Lyric video: Cristian I. Gutiérrez · Music video: David Gómez
Singles
- I Criterio Judgement: blind fanaticism and polarization during Colombia’s 2021 social unrest
- II Pequeños lastres Small Burdens: the minor marks that shape who we are
- III Hacia la oscura luz Towards the Dark Light: a tribute to metal · Jan 14, 2025
EP Fragmentos de un comienzo abrupto
Contact
For projects, creative direction or copywriting, in Spanish or English.
- Phone
- +57 313 476 9375
- Location
- Envigado, Antioquia, Colombia